From The Weeknd's ' Blinding Lights' to Dua Lipa's ' Don't Start Now,' every song in the current Hot 100's Top 5 has a TikTok challenge associated with it and Lamarre notes that even 'Savage,' the latest single from Megan Thee Stallion, 'shot up 70-plus spots' in the four weeks since it entered the Hot 100 thanks, in part, to TikTok.īut those TikTok challenges tend to be fan-created after the song's release. It's not even the first time a TikTok challenge has helped a song's chart performance. 1 spot (his 2018 hit, ' In My Feelings,' inspired online comedian Shiggy to create a challenge that quickly caught on). It's also not the first time a challenge has helped Drizzy score a No. This is not the first time a dance challenge has boosted a song on the charts. 'Considering his name holds so much weight, why not just kick off another challenge while everybody's just minding they own business in they living room?' Carl Lamarre, Hip-Hop Editor at Billboard, says. Toosie shared his dance creation, along with a strategic leak of the song snippet, on social media and fans took the moves to TikTok immediately. It was Toosie and his friends who created a custom-fit dancefor the track. Before officially dropping 'Toosie Slide' on April 3, the Toronto rapper shared the song in late March with Toosie, an Atlanta-based dancer.

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